Work

Work That Builds Brands

Transformations in positioning, creative and market perception — told with clarity, not hype.

Brand transformations

Challenge, strategy, execution and outcome — the narrative behind each partnership.

Elevate Coaching
CoachingElevate Coaching

From invisible to in-demand in 90 days

01

Challenge

The client had strong expertise but no cohesive brand, inconsistent social presence, and relied entirely on word-of-mouth referrals.

02

Strategy

Reposition as a premium coaching authority with a distinct visual identity, content pillars, and a high-ticket offer architecture.

03

Execution

Launched a content system, built a discovery call funnel, and ran targeted Meta ads with UGC-style creative.

04

Outcome

  • Fully booked coaching calendar within 90 days
  • Raised program pricing by 40% with no drop in conversions
  • Built an email list of 5,000+ engaged subscribers

+488%

Monthly Leads

847

+217%

Revenue

$12K/mo$38K/mo

+467%

Social Engagement

1.2%6.8%

HasBrando transformed how the market sees me. I went from chasing clients to choosing who I work with.

Sarah Mitchell, Founder, Elevate Coaching
Lumière Skin
D2C BeautyLumière Skin

Launch campaign that generated $180K in 60 days

01

Challenge

Zero brand awareness, no existing customer base, and a crowded premium skincare market with established competitors.

02

Strategy

Establish Lumière as a premium, science-backed skincare brand with a launch narrative built around UGC authenticity.

03

Execution

Full brand identity, influencer seeding, UGC ad creative, and a multi-channel launch funnel across Meta and Google.

04

Outcome

  • $180K revenue in first 60 days
  • 3.2x ROAS on paid social campaigns
  • 12K email subscribers from launch funnel

Launch

ROAS

3.2x

60 days

Revenue

$0$180K

+12K

Email List

012,000

Nexus Advisory
ConsultingNexus Advisory

Built thought leadership that drives inbound deals

01

Challenge

Generic positioning, weak LinkedIn presence, and a sales team dependent on outbound prospecting with low response rates.

02

Strategy

Shift from outbound-dependent to inbound-led growth through niche authority positioning and executive thought leadership.

03

Execution

LinkedIn content engine, case study development, lead magnet funnel, and sales enablement assets.

04

Outcome

  • 65% of new deals now come from inbound
  • LinkedIn following grew from 800 to 24,000
  • Average deal size increased by 55%

+333%

Inbound Deals

15%65%

+2900%

LinkedIn Followers

80024K

+55%

Avg Deal Size

$18K$28K

FlowStack
SaaS StartupFlowStack

Go-to-market that acquired 2,000 users in 45 days

01

Challenge

Unpolished brand, no marketing infrastructure, and pressure to show traction before fundraising deadline.

02

Strategy

Position FlowStack as a premium, investor-ready SaaS with product-led growth and clear category messaging.

03

Execution

Brand refresh, conversion-optimized landing pages, content marketing, and performance campaigns on Google and LinkedIn.

04

Outcome

  • 2,000 signups in 45 days
  • Successfully raised seed round
  • CAC reduced by 38% through optimization

+1567%

Signups

1202,000

-38%

CAC

$47$29

+200%

Website Conv.

1.8%5.4%

Creative across every touchpoint

Identity, campaigns, content and digital — the craft behind the strategy.

Elevate Coaching Rebrand

branding

Elevate Coaching Rebrand

Complete personal brand identity for a premium life coaching practice.

LogoBrand GuidelinesVisual Identity
Lumière Skin Launch

campaigns

Lumière Skin Launch

Multi-channel launch campaign for a premium D2C skincare brand.

Paid AdsUGCLaunch Funnel
Nexus Advisory LinkedIn

social

Nexus Advisory LinkedIn

Thought leadership content system for a management consulting firm.

LinkedInContent StrategyAuthority
FlowStack Product Film

video

FlowStack Product Film

Product demo and brand film for a SaaS startup.

Video EditingMotion GraphicsProduct Demo
Apex Fitness Social

social

Apex Fitness Social

Instagram and TikTok content system for a fitness brand.

InstagramTikTokReels
Meridian Legal Website

websites

Meridian Legal Website

Premium website design for a boutique law consultancy.

Web DesignConversionSEO
Vantage Capital Brand

branding

Vantage Capital Brand

Brand identity for an emerging investment advisory firm.

LogoStationeryPitch Deck
GlowBar Campaign

campaigns

GlowBar Campaign

Performance marketing campaign for a wellness D2C brand.

Meta AdsCreative TestingROAS
Dr. Patel Personal Brand

branding

Dr. Patel Personal Brand

Personal branding for a healthcare entrepreneur and speaker.

Personal BrandSpeakingAuthority

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